In April 2012, Tourism Sault Ste. Marie retained MMM Group and the Tourism Company to undertake a feasibility study to develop and refine the cycling route alignment and create a cycle touring connection primarily on lower volume roads, some sections of Highway 17 and off-road trails. The study team consulted with residents, local stakeholders and representatives from the First Nations communities through which the route is proposed to pass.
Vision and Objectives
"Develop a cycling route that is geared towards touring and recreational cyclists which connects communities between Sault Ste. Marie and Greater Sudbury as well as to connect key destination and attractions."
A set of driving factors / objectives were defined to support the vision for the Lake Huron North Channel Cycling Route, which included:
Keeping cyclists off the main Trans-Canada Highway Corridor where possible;
Increasing demand for sustainable transportation alternatives between the urban areas and smaller communities;
Support from municipal and tourism staff and first nations representatives; and
Identify the potential for economic, tourism, health and environmental benefits.